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Taylor Swift’s Appearance at Kansas City Chiefs Game Credited For Boosting Wagers By 27 Percent

The game between Kansas City Chiefs and New York Jets played on 1 October 2023  reportedly drew 27 million viewers to stand for the most-watched Sunday show since the Super Bowl played on 12 February 2023. As reported by USA Today, the appearance of the celebrity singer Taylor Swift made on the Chiefs’ stadium during their Week 3 game against Chicago Bears and the speculations about her romantic involvement with the Chiefs’ tight end Travis Kelce resulted in a 27 percent increase in bets on Chiefs within one-week time.

Celebrity Appearance Increased Wagering Handle:

USA Today reports that the Taylor Swift‘s appearance made on the MetLife Stadium during the Week 3 game against Chicago Bears